A Video History of Pharmacies and Prescription Prices: From Soda Fountains to GoodRx

Charlotte Morabito at CNBC has put together “Why Pharmacies Overcharge,” an entertaining and provocative video on the pharmacy industry and its generic prescription pricing.

It’s definitely worth your time. I especially enjoyed the cool visualizations of Drug Channels Institute’s industry data. Links below.

The video covers the history of pharmacy, from the “Soda Fountain Era” to “Lick, Stick, and Pour” to the rise of PBMs and GoodRx. 

It also includes a wide variety of expert perspectives, including $0.02 from your friendly neighborhood blogger at Drug Channels. See the list below.

Grab some popcorn and enjoy the show!

Click here if you can’t see the video embedded below.

The video includes comments from:

• Earl Ettienne, Howard University

• Adam J. Fein, Drug Channels Institute

• Doug Hirsch, GoodRx

• Doug Hoey, National Community Pharmacist’s Association (NCPA)

• Greg Lopes, Pharmaceutical Care Management Association (PCMA)

• Melissa Repko, CNBC

• Ben Urick, UNC Eshelman School of Pharmacy