eyeforpharma Philadelphia 2014 Summit

Today's pharma environment is being transformed by new players, new media and new technologies as well as new regulatory, access and communication demands. eyeforpharma Philadelphia 2014,  focuses on improving health outcomes and features a plenary keynote session and 3 focused tracks including:

• Value Beyond the Pill
• Multichannel Engagement
• Sales Excellence. 

With 420+ pharma senior executives and healthcare stakeholders expected, the program is set to provide the roadmap to customer-centric commercial models empowering healthcare professionals, facilitating better outcomes for patients and ultimately maximizing business results.

A glimpse at some of the speakers and what they’ll be sharing:

• James Immormino, VP Commercial Innovation, Novartis, will share his insights on KAM

• Mike Moran, VP Field Force Effectiveness, GSK, will pinpoint the do’s and don’ts for sales training programs

• Brad Perkins, EVP Strategy & Innovation, Vanguard Health System, will share insight on how to partner with stakeholders to improve health outcomes

• David Stern, SVP, Head of Global Business Franchise, , will present a case study on optimizing mobile strategy

Click here to download the brochure and see the full agenda, speaker lineup and exclusive networking opportunities.

If you have any questions or feedback about the Philadelphia 2014 event, please contact Evena Liao, conference director, at evena@eyeforpharma.com or 201-204-1914.