Pfizer Goes Behind the Rat

In January, I told you about Pfizer's UK ad campaign that aimed to educate consumers about the dangers of buying drugs online. See Pfizer Tries to Choke Demand for Parallel Imports to watch the video and get my take on Pfizer's strategy behind this campaign.

Oddly, the video of a man regurgitating a dead rat remains a very popular post here at Drug Channels. Ever wonder how they made it look so realistic?

Well, now you can find out:

Never fear – no actual rats were harmed according to the official Real Danger site:

All the rats used were sourced from a zoological supplier who provides pre-frozen animal food. None of the rats were killed for the making of the advert. The person who supplied the rats is a trained animal handler and is a founder member of the Animal Welfare Filming Federation.

Whew! I had been worried that some poor British actor swallowed an actual rat.